Iman Cosmetics will be the exclusive beauty sponsor at the 2014 New York Indian Film Festival (NYIFF) in New York City, which takes place May 5-10, 2014.

NYIFF will be presenting 34 screenings at Village East Cinema. Iman Cosmetics will be presenting an exclusive screening of three Bollywood Films on Friday, May 9 at 6:15 pm – Mrs. Scooter, My Dear Americans and Afternoon.

This year, NYIFF is celebrating 100 Years of Bollywood. In celebration, Iman Cosmetics will be on hand to offer mini-makeovers featuring “Bollywood Eyes” to the festival’s attendees.

The brand is also running a contest on social media – its “Bollywood Beautiful” Sweepstakes – through May 6th, offering 10 pairs of free tickets to the winners.

Desiree Reid, general manager, Iman Cosmetics, commented:

“We are in awe of the incredible beauty of South Asian women and are thrilled to celebrate 100 Years of Bollywood with them through our partnership with the 2014 New York Indian Film Festival, and look forward to building deeper relationships in the community for years to come.”